To finance the fight against AIDS, Apple declines the iPhone 7 in red
Apple brings its iPhone 7 into the Product RED range. This brand, which was not created by Cupertino, commits companies to donate a portion of product revenue to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
If color multiplication may appear to be a trend in 2017, we would be wrong to see the red declinations of the iPhone 7 and the iPhone 7 Plus like fads on the side of Cupertino. Indeed, the red for Apple is part of a program that the company did not create. Named Product RED, it is a brand used by Apple, Microsoft, Nike, Converse, Adidas, Dell and Motorola to fund research and fight against HIV / AIDS.
Products sold under the name have two things in common: they are red, recalling the used ribbon generally in the fight against AIDS and a percentage of the price paid by clients is donated to the Global Fund against AIDS, Tuberculosis And malaria. Until now, Apple's product REDs have included iPod nano, iPod touch and iPod shuffle, as well as some accessories. The iPhone 7 is therefore the first iPhone that participates in the program.
The iPhone 7 Product Red will be available from March 24 at 8:01 a.m. PDT pm starting at $749. The iPhone 7Plus, it, will start at $869. The finishing it resembles that of the iPhone 7 matte black, which is good news: it does not scratch as much as the black version of Jet.