Skip the queue and Shop with the Japanese app Primo

In Japan, the Primo startup allows you to buy products viewed on an advertising poster, catalog or other media, by simply scanning its QR Code.


And if it was enough to point the smartphone on any product poster that took you in the eye on the metro dock to buy it? Or to order a helmet, a video game or any other product by scanning it on a catalog or a Facebook ad? It is in this niche that set Primo, a startup that wants to generalize the cashless payment through QR codes.

Although these bar codes have never been sold to the Western public, they are particularly popular in Asia, whether in China - their adoption by commercial giants like the Alibaba group is not for nothing - Or Japan, the country where they were born in the 1990s. The archipelago is full of these barcodes that trigger an action on smartphone once scanned by its objective. The supports do not lack variety, whether it be business cards, advertisements, packaging or receipts.


AN ALTERNATIVE TO AMAZON GO

Abasa Philips, a Philadelphia businessman based in Japan for 10 years, is convinced that his team of 8 employees can conquer the archipelago with this particularly practical concept. The Primo app allows both to scan the code and pay for the product, which is then received at home by parcel, as its founder explains: "Most companies are looking to optimize cash registers, but that does not solve the problem of 10 to 15 minutes waiting before purchase."

Since the beginning of the startup in October, Primo has already convinced 90 brands to adopt its QR Codes, including a chocolate maker, a tea brand of the Imperial family and audio maker Bang & Olufsen. In Abasa Philips' view, the concept has a double advantage over Amazon's non-cash stores: it is cheaper and more easily deployable since it is enough to print the appropriate barcodes, readable by any type of smartphone, on the support of his choice. The startup, it, touches 10% on each sale.


While waiting to know if the concept will find taker - after Japan, Primo put big on the Chinese market - Philips is looking to raise $1 million to facilitate the integration of the tool with online vendors and launch its commercial barcodes in the United States.

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