CES 2017: LG Signature Oled TV W Pushes TV Design Into A New Dimension

The Korean manufacturer, at CES 2017, unveils its newest OLED TV W as the pinnacle of its new lineup of flat-panel TVs.

The innovative design of the LG SIGNATURE OLED TV W follow “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone.  The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, eliminating any gap between the TV and the wall. The sense of immersion is completed by up-firing speakers and unrivaled Dolby Atmos sound. This design of the OLED W invites the illusion of gazing out a window, not of watching TV.

The OLED TV W builds on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, with one billion possible colors. And use ULTRA Luminance technology to deliver greater brightness where needed.

Leveraging the high dynamic range (HDR) technology, Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colors. Dolby Atmos puts viewers inside the action with rich sound that fills the entire room.

The LG 2017 OLED W TV has feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And OLED TV support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor technology.

 The new LG OLED TVs embed cutting-edge technology and renowned color science expertise from Technicolor. They apply the same technology and expertise used in the majority of premium Hollywood productions from movies to episodic series. This allows Viewers to enjoy the most vibrant and lifelike viewing experiences. Because of the superior picture quality of OLED technology, Technicolor is working with LG to expand the capabilities of its OLED TVs for use in production facilities around the world.

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