Baidu opens augmented reality lab to invade AR Industry!

Chinese guru Baidu is looking to invade the world of augmented reality, announcing today that it is establishing an AR lab to research.

The institution is the fourth such lab to be established under the Baidu Research division, joining the company’s Big Data Lab, Silicon Valley Lab and the Institute of Deep Learning, which the AR Lab is spinning out from. The company unveiled a $200 million venture fund focused on making investments in companies focusing on artificial intelligence and augmented reality.

AR allows us to synthesize the virtual world with the real world, and will transform how all of us perceive our surroundings.” said Zhongqin Wu, who is heading up the new lab. “We’ve already seen rapid growth in AR marketing, and expect other industries to follow.” said Baidi Team!

The company DuSee an AR project in August allowing users to view AR animations overlaid on real world environments. Since the platform was launched, Baidu has worked with companies like L’Oreal China, Lancôme and Mercedes-Benz to create customized AR experiences inside the search company’s central app.

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