Apple's Car Letter: A Bold Step To Enforce Safety Standards For The Autonomous Cars Field!

In a five pages later from Apple to the National Highway Traffic Safety Administration Steve Kenner, director of product integrity at Apple, talks up the potential of self-driving cars, acknowledges the need for strong safeguards and says safety can be achieved without putting the brakes on innovation.


Many competitors have explored the field including Google which has been testing its driveless cars on the road, Elon Musk Company which showed up last June over a fatality involving the autopilot system of its cars and Uber the cab company which get involved in the industry by presenting its first autonomous cars. Apple took a strong point of view about this revolution by acknowledges the need for strong says safety can be achieved without putting the brakes on innovation and research on autonomous programs!


In the letter, Steve Kenner, director of product integrity at Apple, writes "Executed properly under NHTSA's guidance, automated vehicles have the potential to greatly enhance the human experience -- to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without", Apple assures that companies involved in the field must follow rigorous safety principles in design and production in order to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.


Apple main aim is to assure that Companies should consider the ethical dimensions of autonomous vehicles, including how self-driving cars could affect jobs and impact public spaces.

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